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Basically inseparable, sales & marketing most often seem to completely misunderstand each other. Marketing, loaded with creative talent, big thinkers and sometimes a budget to back that up, creates tools, information and events that can make or break a brand, a launch, a quarter. Sales, always on the go, focused on low hanging fruit, relationships and quotas provide the revenue that can make or break the company. So how can such a close pairing, like steak and cabernet sauvignon, so often be on completely separate, parallel, uncomplimentary tracks with each other?
SAME:
The product
The team/company
The Goal
DIFFERENT:
The job
The how, when, where, who…
The mindset
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Since I worked first in marketing then in sales in the wine industry, I’m currently fascinated with seamlessly tying the two halves together to function as a successful, profitable wine sales & marketing unit. With input from colleagues and customers, I look forward to a thoughtful and provocative conversation that offers a basic and varied set of solutions here. Digital marketing, social media and e-commerce have changed the way we shop, buy, research and share. Internet opportunities, apps and experiments pop up and multiply quickly so I look forward to evaluating them for the wine industry here as well.
Your comments are essential.
Thanks for participating.
PS. In the series to follow, data from the Forbes article that also referred to sales & marketing as Mars & Venus (an apt comparison) will be posted and referenced with valuable details about marketing lead generation and sales response time.
